Toronto, November 10, 2026 – The quality of extra virgin olive oil is the result of a combination of factors throughout the entire supply chain, from cultivation practices to processing techniques. Among these, the harvest plays a key role, helping to determine the product’s organoleptic characteristics and influencing its aromas, intensity, and flavor notes. Adding to this richness is the extraordinary biodiversity of Italy’s olive-growing heritage, which includes 743 olive varieties listed in the National Register of Fruit Tree Varieties: a heritage that bears witness to the deep connection between the land, agricultural tradition, and quality production.

This context also highlights the value of organic certification, which attests to compliance with European standards regarding organic production and processing. This is a key element in promoting environmentally conscious production models and providing consumers with better tools to identify products that meet specific requirements.

Ecceamerica, a project promoted by Unaprol – the Italian Olive Consortium and CAP – Confederação dos Agricultores de Portugal and co-financed by the European Union under Regulation (EU) No. 1144/2014, is dedicated precisely to promoting European agri-food excellence. Spanning three years, the program targets the U.S. and Canadian markets and aims to strengthen the competitiveness and recognition of European products. The campaign’s featured products are organic extra virgin olive oil and organic wine, two examples of excellence in the European agri-food sector that the project intends to promote through consumer-focused promotional and informational activities.

As part of the initiatives planned for Canada, from November 12 to 25, 2026, extra virgin olive oil will be the focus of a program of tastings and promotional activities involving a selection of restaurants and retail outlets in Toronto and Oakville. The goal is to offer consumers the opportunity to learn more about the product, appreciate its characteristics, and gain a deeper understanding of the value of European products.

The tastings will be staffed by specially trained personnel, available to the public to provide information on extra virgin olive oil and the characteristics of organic production. Dedicated informational materials will also be available, designed to deepen understanding of the product and its distinctive features.

Through these initiatives, Ecceamerica aims to strengthen awareness and recognition of European extra virgin olive oil in the Canadian market, introducing consumers to its quality characteristics and the value of organic production.

Here the detailed schedules of activities at restaurants and retail locations:

Restaurants

Venga cucina
3076 Dundas St W, Old Toronto, ON M6P 1Z8
Dates: Nov 12–14, 16–21, 24–25
Closed: Sundays

Quanto Basta
1112 Yonge St at Macpherson (Yonge & Roxborough), Toronto, ON M4W 2L6
Dates: Nov 12–14, 17–21
Closed: Sundays and Mondays

Sotto Sotto Yorkville
120 Avenue Rd, Toronto, ON M5R 2H4
Dates: Nov 12–14, 17–21
Closed: Sundays and Mondays

Lardo
970 College St, Toronto, ON M6H 1A5
Dates: Nov 12–14, 17–21
Closed: Sundays and Mondays

Tutti matti
364 Adelaide St W, Toronto, ON M5V 1R7
Dates: Nov 12–14, 17–22
Closed: Sundays and Mondays

Cibo Yorkville
133 Yorkville Ave, Toronto, ON M5R 1C4
Dates: Nov 12–22

Sip Wine Bar
2 Broadway Ave, Toronto, ON M4P 1T4
Dates: Nov 12–15, 17–22, 24–25
Closed: Mondays

Stock Ristorante
2388 Yonge St, Toronto, ON M4P 3J5
Dates: Nov 12–25

Trattoria Nervosa
75 Yorkville Ave, Toronto, ON M5R 1B8
Dates: Nov 12–23

Bar Ardo
169 King St E, Toronto, ON M5A 1J4
Dates: Nov 12–21, 24–25
Closed: Sundays and Mondays

Retail locations

Monastery Bakery & Delicatessen
1133 Monastery Dr, Oakville, ON L6M 2A2
Dates: Nov 12–21
Open daily

Terroni Sterling (Spaccio West)
128A Sterling Rd, Toronto, ON M6R 2B7
Dates: Nov 12–21
Open daily

Lady York
2939 Dufferin St, North York, ON M6B 3S7
Dates: Nov 26 – Dec 5
Open daily

Cataldi
2265 Keele St, Toronto, ON M6M 3Z6
Dates: Nov 12–21
Open daily

Speducci Mercato
46 Milford Ave, North York, ON M6M 2V8
Dates: Nov 12–23
Open daily

Stock T.C. Grocer
2388 Yonge St, Toronto, ON M4P 3J5
Dates: Nov 12–25
Open daily

Fiesta Farms
200 Christie St, Toronto, ON M6G 3B6
Dates: Nov 12–25
Open daily

Eataly Yorkville
Manulife Centre, 55 Bloor St W, Toronto, ON M4W 1A6
Dates: Nov 12–24
Open daily

Eataly Eaton
220 Yonge St C306, Toronto, ON M5B 2H1
Dates: Nov 12–24
Open daily

Terroni Sud Forno Produzione e Spaccio
22 Sackville St., ON M5A 3E2, Toronto
Dates: Nov 12–25
Open daily

For more information and updates on the project’s activities, visit the website https://ecceamerica.eu/ and follow the official social media profiles on Facebook and Instagram.