The country is at the center of rapidly growing trade flows—almost CAD 1 billion in imports in 2024 (+13%) and a similar value in exports—supported by equivalence agreements with the EU, the US, and numerous international partners. It is a dynamic context, reinforced by the revision of organic standards planned for 2025 and the development of the national Organic Action Plan.

In this scenario rich in opportunities, promoting the culture of European organic farming is now more essential than ever. And this is precisely where the commitment of Ecceamerica continues, the European project promoted by Unaprol – Consorzio Olivicolo Italiano and CAP – Confederação dos Agricultores de Portugal, a three-year program to inform and promote European extra virgin olive oil and organic wines in foreign markets, the US and Canada, co-financed by the European Union under EU Regulation No. 1144/2014.

After the success of activities in the United States, which are still ongoing, it is now time for Canada, where a long series of promotional days – over 200 in total – in stores and restaurants aims to introduce North American consumers to the quality, authenticity, and traceability of European extra virgin olive oil and organic wines, in a favorable and receptive socio-economic context, as demonstrated by the data.

The program, now well established after its first year of activity, includes initiatives throughout the country, designed to involve both restaurant and retail audiences, creating opportunities for meetings, tastings, and in-depth discussions.

In selected restaurants, chefs and staff will enrich their menus by promoting the products available for tasting and guiding customers in their discovery of European organic extra virgin olive oil. Informative materials and technical data sheets will accompany customers in their discovery of the sensory characteristics and values of the EU-certified supply chain. At the same time, tastings, discussions, and informative activities dedicated to European organic olive oil and wine will be organized in Canadian retail outlets. The promotional spaces, set up with campaign materials, will offer consumers a clear and immediately recognizable path to discovering European organic products.

Calendar of activities in Canada
Below is the complete calendar of locations, with the relevant addresses:

Participating restaurants:

• Locale Aurora – 14845 Yonge St, Aurora, ON L4G 6H8 from November 18 to 30 
• Locale King – 12981 Keele St, King City, ON L7B 1G2 from November 18 to 29
• Veneto Center – 7465 Kipling Ave, Woodbridge, ON L4L 1Y5 from November 18 to 30 and December 1 to 11
• New Market location – 500 Water St, Newmarket, ON L3Y 1M5 from November 19 to 28
• L’Antipasto – 8001 Weston Rd, Woodbridge, ON L4L 0A2 from November 18 to 24
• Sotto Sotto – 120 Avenue Rd, Toronto, ON M5R 2H4 November 18 to 23
• Sotto Sotto Oakville – 139 Trafalgar Rd, Oakville, ON L6J 3G4, November 18 to 23
• Lardo – 970 College St, Toronto, ON M6H 1A5 from November 18 to 22 and November 24 to 25
• La Vinia – 2350 Lake Shore Blvd W, Etobicoke, ON M8V from November 19 to 22 and November 26 to 30
• Stock Ristorante – 2388 Yonge St, Toronto, ON M4P 3J5 from November 18 to 28

Participating stores:

• Alta Trading – 701 Millway Ave, Concord, ON L4K 3S7
  November 18 to 21; November 24 to 28; December 1 to 5; December 8 to 12; December 15 to 19; and finally December 22
• Molisana Bakery – 5731 Hwy 7, Woodbridge, ON L4L 1T7
  November 18 to 20 and November 22 to 28
• Eddystone Meats – 245 Eddystone Ave. North York, ON M3N 1H8
  November 18 to 27
• Nicastro Ottawa – Byward Market at 64 George Street, Ottawa, Ontario, K1N 5V9
  November 18 to 27
• Speducci Mercato – 46 Milford Ave, North York, ON M6M 2V8
  November 18 to 21
• Lady York – 2939 Dufferin St, North York, ON M6B 3S7
  November 18 to 21
• Puro Artigianale – 132 Woodstream Blvd, Woodbridge, ON L4L 7Y3
  November 18 to 22; November 24 to 29; December 1 to 20
• Terroni Sterling (West Outlet) – 128A Sterling Rd, Toronto, ON M6R 2B7
  November 18 and November 20; November 24 to 26
• Terroni Sud Forno Produzione e Spaccio – 22 Sackville St., ON M5A 3E2
  November 18 and November 20; November 24 to November 26
• Stock T.C. Grocer – 2388 Yonge St, Toronto, ON M4P 3J5
  November 18 to 30 and December 1–4

With this new phase of the project, Ecceamerica renews its commitment to promoting European organic culture beyond the borders of the EU, enhancing the work of certified supply chains and bringing more and more consumers closer to the agri-food excellence of our continent. The activities in Canada represent a further step in a path of growth that combines quality, sustainability, and information, creating a virtuous dialogue between producers, operators, and the public.

For more information follow us on Facebook and Instagram.